Privacy policy

Privacy Policy

Effective Date: December 27, 2025

Astute Gear (operated by On Walkabout Ventures, “Company,” “we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit astutegear.com (the “Website”).

By using our Website, you agree to the practices described in this policy.

1. Information We Collect

We may collect the following types of information:

Personal Information

Name
Billing and shipping address
Email address
Phone number
Payment information (processed securely via third-party providers)

Automatically Collected Information

IP address
Browser type
Device information
Pages viewed
Referring website
Cookies and tracking technologies

2. How We Use Your Information

We use your information to:

Process and fulfill orders
Provide customer support
Send order confirmations and updates
Improve our Website and services
Prevent fraud and unauthorized transactions
Comply with legal obligations
Send marketing communications (if you opt in)

3. Payment Processing

Payments are processed securely through Shopify and authorized third-party payment providers. We do not store full credit card numbers on our servers.

4. Shipping & Third-Party Fulfillment

As a reseller, we may share necessary order and shipping information with trusted suppliers, carriers, and fulfillment partners solely for the purpose of processing and delivering your order.

5. Cookies & Tracking Technologies

We use cookies and similar technologies to:

Enable Website functionality
Analyze site performance
Improve user experience
Support marketing and advertising

You may disable cookies in your browser settings; however, some features of the Website may not function properly.

6. Marketing Communications

If you subscribe to our newsletter, we may send promotional emails. You may unsubscribe at any time by clicking the “unsubscribe” link in our emails.

We do not sell your personal information.

6a. SMS Messaging Terms and Conditions

The Astute Gear messaging program consists of general conversational messaging to answer questions and provide support to customers regarding their orders, support tickets, invoices, and related business matters.

Customer data is not shared with third parties for promotional or marketing purposes.
Mobile opt-in and consent are never shared with anyone for any purpose. Any information sharing that may be mentioned elsewhere in this policy excludes mobile opt-in data.

You can cancel the SMS service at any time by replying STOP to any message. After you send STOP, we will confirm you have been unsubscribed. To re-subscribe, contact us directly.

If you experience issues, reply HELP for assistance or contact us at support@astutegear.com.

Carriers are not liable for delayed or undelivered messages. Message and data rates may apply. Message frequency will vary based on your communication needs.

For full details on our SMS consent practices, see our [SMS Consent Policy].

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no online transmission or storage system is 100% secure.

8. Your Rights (U.S. Residents)

Depending on your state of residence, you may have rights to:

Request access to your personal information
Request correction or deletion
Opt out of certain data processing activities

To exercise these rights, contact us at support@astutegear.com.

9. California Privacy Rights

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), including the right to:

Know what personal information we collect
Request deletion of personal information
Request disclosure of information sharing

We do not sell personal information.

10. Data Retention

We retain personal information as long as necessary to:

Fulfill orders
Comply with legal obligations
Resolve disputes
Enforce agreements

11. Children’s Privacy

Our Website is not intended for children under 13. We do not knowingly collect personal information from children.

12. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for their privacy practices.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised Effective Date.

14. Contact Us

Astute Gear
Operated by On Walkabout Ventures
3101 West 41st Street, Suite 201A
Sioux Falls, SD 57105
United States

Email: support@astutegear.com
Phone: 1-605-789-2670